Marketing / Art Director · 2017–2020
I directed marketing and art across seven galleries in East Tennessee and coastal South Carolina. Two connected challenges shaped the work: giving every gallery a consistent presence in artist and product campaigns, and building an in-house printing process that met the quality standards of a fine-art business.
Bringing fine-art printing in-house
I developed the printing formulations and standard operating procedures that brought giclée production completely in-house. Moving the work inside the business generated approximately $1.5 million in annual printing savings compared with the outsourced expense the company otherwise would have incurred, calculated from January through December.
The change required a complete production method. I selected canvas and paints, corrected scanned artwork, and established standards for printing, coating, texturizing, master highlighting, signature application, and finishing. I led a two-person fine-art production team and handled image correction and canvas repair, bringing reproduction and quality control into a shared internal process.
Gallery identity
From headquarters-only publishing to seven galleries
I expanded social publishing from headquarters-only activity to representation across all seven galleries. I also redesigned email communications and managed subscription workflows around artist releases, gallery events, and seasonal campaigns.
Launch readiness extended to the website: imagery, artist biographies, edition details, pricing, dimensions, and frame options had to agree with the promotion. By connecting those details across web, email, social, and print, I gave gallery teams and customers a consistent view of each release.
Artist-release email for Risen by Abraham Hunter · Email design, image preparation, and gallery communications
Connecting artist campaigns with local audiences
I coordinated artists, owners, gallery teams, printers, and event partners around releases and events. I negotiated promotional opportunities with local businesses and destination partners and created digital signage, rack cards, and publicity materials that carried artist promotion beyond the galleries. The work connected campaign design with the tourism and community settings where potential visitors would encounter it.
Gallery exterior · Retail context for the seven-gallery marketing program
Artist-event promotion at The Island · Campaign design translated into digital signage
The Village’s 50th celebration
For The Village’s 50th anniversary celebration, I developed promotional design featuring Mark Keathley’s artwork and event information. The work connected artist promotion with a destination event, adapting the gallery’s message to the occasion and its audience.
The Village’s 50th celebration · Promotional design featuring artwork by Mark Keathley
Community campaigns
I also led the Children’s Art Contest campaign and Lighting the Way Outreach communications. The contest connected family participation, artist-led experiences, gallery programming, and charitable print sales; the outreach work addressed the identity and communication needs of a nonprofit reopening.
Licensed calendar design
I translated licensed artwork into finished calendar products, directing layout, artwork preparation, and production coordination. This extended artist promotion into a product customers could purchase and galleries could display. The featured paintings remain the credited artists’ work; my role was the calendar design and production preparation.
Abraham Hunter collectible calendar · Cover and back-cover layout, artwork preparation, and production coordination
Finished calendar display · Licensed artwork applications and retail presentation
