Profile
Creative director and designer leading brand systems, integrated campaigns, and multidisciplinary teams across digital, print, and physical environments. Combines creative judgment with hands-on design, production knowledge, and clear direction for people and partners.
HEP, Inc.
Marketing Director | Creative & Brand
Knoxville, TN · 2022–2023
Earlier role: Graphic Designer · 2022
Knoxville, TN · 2022–2023
Earlier role: Graphic Designer · 2022
• Rebuilt the marketing department to a peak team of five, including me, with four direct reports. Directed creative across four locations and six home-service categories.
• Established campaign templates, an asset library, and shared planning and approval processes, aligning priorities with company leadership.
• Directed and created campaign design, photography, short-form video, motion assets, and website content. Developed vehicle-graphics concepts and a system for producing the graphics in-house.
Master’s Editions Fine Art Galleries
Marketing / Art Director
Pigeon Forge, TN · 2017–2020
Pigeon Forge, TN · 2017–2020
• Generated approximately $1.5 million in annual printing savings compared with outsourcing through the formulations and SOPs I developed to bring giclée printing fully in-house.
• Directed marketing and art across seven galleries, including artist launches, email, social content, signage, events, and licensed calendar design.
• Led a two-person fine-art production team and established quality standards for printing, coating, texturizing, highlighting, and signature application.
Independent Creative Practice
Creative Lead
Knoxville, TN · 2006–Present · Project-based engagements
Knoxville, TN · 2006–Present · Project-based engagements
• Directed client projects across brand identity, websites, campaign materials, photography, and promotional design.
• Selected engagements include nFuse360 brand-activation photography (2024) and Skybox Sports Bar & Grill game-day photography and video (2025).
Disney Store
Assistant Store Manager
Knoxville, TN · 2011–2014
Earlier role: Cast Member · 2009–2011
Knoxville, TN · 2011–2014
Earlier role: Cast Member · 2009–2011
• Initiated and led a local May the 4th activation with Lucasfilm Fan Relations and the 501st Legion, coordinating outreach, performer logistics, promotion, and store execution.
• Directed store merchandising and floor sets, led hiring events, and trained management team members to conduct group interviews.
• Built the store’s VoluntEAR program from zero annual volunteer hours to the highest totals in the district for two consecutive years.
Earlier experience
Accenture · Content Quality Analyst, Facebook client project · 2015–2017
MediaWide · Web Designer to Senior Designer · 1996–2001
First Internet Resources · Web / Graphic Designer · 1993–1996
MediaWide · Web Designer to Senior Designer · 1996–2001
First Internet Resources · Web / Graphic Designer · 1993–1996
Tools and platforms
Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, and After Effects. Figma, Canva, WordPress, and Monday.com.
Education
University of Tennessee at Martin · B.S., University Studies, Biology focus · 2006
Full Sail University · Graduate studies in Media Design
Full Sail University · Graduate studies in Media Design